Your vision statement is intended to inspire action within your growing firm. Some sample vision statements show where the leaders would love their businesses to be in the future while others describe the results of actions previously taken.
It seems at first glance like an overbearing chore, but it really isn’t. The trick is not to think about it at all, just answer the following question:
“Where do you see your business in the next five years?”
After you have answered that question consider using the following tips to guide you with ease into writing your award winning vision statement.
Tip #1: Establish your definition of a vision statement
My definition of what a vision statement should be might differ from yours. In my opinion, it should be a goal the business is working towards packaged into a blunt statement. It should be for the staff combined with the culture you are trying to build within your organization. Your staff should understand exactly what the business goals are without having to think too hard about it.
Here are some sample vision statements from various organizations and niches:
- IKEA – “Our vision is to create a better everyday life for many people.”
- WENDY’S – “To be the quality leader in everything we do.”
- WALMART – “Be THE destination for customers to save money, no matter how they want to shop.”
- ALDO – ” To be the best fashion footwear and accessory company in the world.”
- SOUTHWEST AIR – “To become the world’s most loved, most flown, and most profitable airline.”
Tip #2: Define the goals of your company and the industry
If you are not sure what you want for your business, there is no harm in doing a little research. Reach out to your competitors to see what their vision is then tailor it to suit your needs.
Tip #3: Question Yourself
It is vital that you ask yourself the big questions so that you and your team can understand exactly what it is you expect your business to be doing in the future.
Examine the following questions:
a. What impact do I want my brand to have to the world?
b. What will our culture be like and how will it affect my employee’s life?
c. How ill my brand be perceived by my clients?
Once you have done so you have created a bridge between your present situation and future aspirations.
Tip #4: Use your knowledge and goals to define your vision
You know what you want and how to get there, right? Now, it is time to write down your vision statement. Shoot for the stars with this one no matter how impractical it seems at first.
- Project your goals to five to ten years from today
- Keep your dreams and standards high
- Use present tense
- Language must be short and to the point
- Statement must be fueled with passion, determination and inspiration
- Business goals must be inline with vision
- Vision must be communicated with staff
- Invest time and energy into seeing your vision become a reality
Your vision statement must remind you why you started the company in the first place; it may also serve to motivate you on the harder days.